Tuesday 23 July 2013

The US Fords that Britain wants

The US Fords that Britain wants

Traditionally it has been. American drivers have looked on impotently as Ford has rolled out one brilliant European-market Focus RS after another. The Mk2 Escort’s brawny 2.5-litre turbo five cylinder engine would have devoured US roads, and cheaper fuel prices would have tempered the pain of its thirst, were it only sold in America.
UK family guys count their blessings  daily for the Focus ST Estate, and those with bigger families cheer for ST-engined S-Max – a hot minivan if ever there was one, and a car that will never be spotted idling outside a Gymboree in Atlanta.
Past Fords that did make it over the pond were almost uniformly awful. In the 1990s, the UK got the Probe. It wasn’t very good. Then came the Cougar, from Ford Motor’s now defunct Mercury division, and it, too, was not very good.
But as any tire-kicking Brit who pays attention to the global motor shows has noticed, the tables are turning. The increasingly brilliant One Ford initiative, whereby the Focus or Fiesta sold in Bloxham is the same as the one sold in Biloxi, means that UK enthusiasts can keep fingers crossed that some lovely North American-market Fords might become “globalised” and make their way over.
What might these be? The rectilinear Edge mid-size crossover has long been on Brits’ wish list. Kuga, marketed as the Escape in North America, is a hit in the UK, and the Edge could fill the next rung up, for those who need the space – not to mention the extra style.
And why stop there? The Explorer SUV would banish memories of the crude laggard sent to the UK in the 1990s. It was pulled well before the Firestone scandal damned it, and nobody cared. But the current one, with its smart styling, EcoBoost engine and expansive interior? Why, it’s the people’s Land Rover LR4.
Conventional large minivans have been falling off the radar in the UK, but something as standout as the seven-passenger Flex, priced right, would be a novel alternative to the seven-seat Galaxy so often used by posh cab firms in London.
Then we come to the Mustang. Ah, Mustang. Brits love the idea of it. Even non car buffs in Britain know what a Mustang is, that it’s something special. A few enterprising importers have been bringing latest-generation models over for years to appease the handful of enthusiasts willing to put their money where their mouth is – and to drive sitting on the left.
Were the coming 2015 Mustang available with the steering wheel on the right side and a more fuel-sipping 2-litre EcoBoost under the hood, the opportunity to buy an all-American but Europe-tailored icon would create buzz typically reserved for new BMW M3s and the like.
Britain doesn’t want all of it, mind. Trucks wouldn’t work on our roads – or with our fuel prices – and the cumbersome Expedition SUV would be disastrous in tight spots. But there is a lot to like about Ford’s US range at the moment. Alan R Mulally, Ford Motor’s maverick chief executive, should consider the transatlantic shopping list duly submitted. Delivery in 2015 would be great, thanks.

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